Privacy policy & terms
Effective Date: June 29, 2026
Due North Car Wash, Due North Wash, and Due North (“Due North,” “we,” “us,” or “our”) value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, use our car wash services, sign up for a wash membership, join our text club, interact with our digital services, respond to our advertisements, or otherwise communicate with us.
By using our website or services, signing up for a membership, opting in to receive text messages or emails, or otherwise providing information to Due North, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect information in several ways, including information you provide directly to us, information related to your use of our services, and information collected automatically through cookies, pixels, and similar technologies.
Information You Provide to Us
We may collect personal information that you voluntarily provide when you sign up for services, purchase a wash, join a membership, join our text club, complete an online form, contact us, or otherwise interact with Due North. This may include:
Name
Phone number
Email address
Mailing address
Vehicle information, including license plate or vehicle description when needed for membership or service purposes
Payment information, if applicable for purchases or memberships
Membership details, including membership type, status, account activity, and service preferences
Communication preferences, including consent to receive SMS text messages, emails, or promotional communications
Transaction and Service Information
We may collect information related to your use of Due North services, including:
Car wash visits
Membership activity
Purchase history
Billing and payment status
Customer service requests
Account-related communications
Promotions, offers, or discounts used
Information Collected Automatically
When you visit our website or interact with our digital content, we and certain third-party service providers may automatically collect information about your device, browser, and activity. This may be collected through cookies, pixels, web beacons, server logs, tracking links, tags, and similar technologies.
This information may include:
IP address
Browser type
Device type
Operating system
Pages visited on our website
Date and time of visits
Time spent on pages
Referring website, advertisement, search engine, or source
Interactions with our website, online forms, advertisements, emails, or digital content
Approximate location derived from IP address or device/browser information
Cookie identifiers, pixel identifiers, advertising identifiers, or similar online identifiers
How We Use Your Information
We use the information we collect for business, service, communication, advertising, and legal purposes, including to:
Provide, operate, and maintain our website and car wash services
Process purchases, transactions, and membership sign-ups
Manage your wash membership and account
Verify membership eligibility and vehicle information
Send account-related notifications, including membership updates, billing reminders, service notices, appointment or account updates, and customer support communications
Respond to customer service inquiries
Send promotional offers, special offers, reminders, and marketing communications where permitted or where you have opted in
Administer and operate our SMS text club
Improve our website, services, customer experience, and marketing efforts
Analyze website traffic, performance, and user behavior
Measure the effectiveness of advertising campaigns
Deliver relevant advertisements based on interactions with our website, advertisements, or services
Create custom, retargeting, or similar advertising audiences where permitted
Protect the rights, property, safety, and security of Due North, our customers, employees, and business
Detect, prevent, or respond to fraud, misuse, security issues, or unauthorized activity
Comply with legal obligations
SMS Text Messages and Marketing Communications
By joining our text club, submitting your phone number through an online form, signing up for SMS communications, or otherwise opting in to receive text messages from Due North, you agree to receive recurring SMS or MMS text messages from Due North at the phone number you provide.
These messages may include:
Account notifications
Membership updates
Billing or payment reminders
Service-related notices
Promotional offers
Special discounts
Marketing messages
Event reminders
Limited-time offers
Consent to receive marketing text messages is not required as a condition of purchasing any goods or services from Due North.
Message frequency may vary. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
You may opt out of receiving text messages at any time by replying STOP to any text message from Due North. After you send STOP, we may send a confirmation message to let you know you have been unsubscribed. After that, you should no longer receive marketing text messages from us unless you opt in again.
You may reply HELP for help or more information.
We may retain records of your SMS consent, opt-in source, phone number, message history, and opt-out requests as needed to comply with legal and carrier requirements and business recordkeeping obligations.
Email Marketing
If you provide your email address or sign up for email communications, we may send you account-related emails, service updates, promotional offers, and marketing communications.
You may unsubscribe from promotional emails by using the unsubscribe link included in those emails or by contacting us directly. Even if you unsubscribe from promotional emails, we may still send you transactional or service-related emails, such as membership, billing, account, or customer service communications.
Cookies, Pixels, and Tracking Technologies
We use cookies, pixels, tags, web beacons, server logs, tracking links, and similar technologies to operate our website, improve user experience, analyze website performance, measure advertising effectiveness, and deliver relevant advertising.
Cookies are small files placed on your browser or device. Pixels and tags are small pieces of code that help us understand how users interact with our website, advertisements, and digital communications.
These technologies may be used to:
Remember user preferences
Improve website functionality
Understand website traffic and performance
Measure online form completions, purchases, or sign-ups
Determine whether advertising campaigns are effective
Retarget visitors with relevant advertisements
Create or measure advertising audiences
Understand how visitors interact with our website, emails, or ads
Some cookies and tracking technologies are necessary for website functionality. Others may be used for analytics, advertising, and marketing purposes.
Your browser may allow you to block, delete, or manage cookies. If you disable cookies, some parts of our website may not function properly.
You can manage or adjust your cookie consent preferences at any time by clicking the cookie settings icon or link in the bottom corner of our website.
Google Analytics
We may use Google Analytics, including Google Analytics 4, to collect information about how visitors use our website. Google Analytics may collect information such as pages visited, time spent on pages, links clicked, device and browser information, approximate location, referring sources, and interactions with our website.
We use this information to understand website performance, improve our website, evaluate marketing campaigns, and enhance customer experience.
Google may use cookies and similar technologies to collect and process information about your use of our website. Google’s use of this information is governed by Google’s Privacy Policy and Google Analytics terms and policies.
You can learn more about how Google uses information from sites or apps that use its services by visiting Google’s privacy resources. You may also opt out of Google Analytics across websites by installing the Google Analytics Opt-out Browser Add-on.
Meta Pixel and Advertising Tools
We may use Meta Business Tools, including the Meta Pixel, to measure the effectiveness of our advertising, understand user actions on our website, create advertising audiences, and deliver more relevant advertisements on Meta platforms such as Facebook and Instagram.
The Meta Pixel and related tools may collect or receive information from our website, including page views, button clicks, form interactions, purchase or sign-up activity, device information, browser information, IP address, and other online identifiers. Meta may use this information to provide measurement, analytics, advertising, and targeting services.
We may also use similar advertising and tracking technologies from other platforms to measure and improve advertising campaigns.
You may manage how Meta uses information for advertising through your Meta Ad Preferences. You may also use browser settings, device settings, or industry opt-out tools to limit certain interest-based advertising.
Targeted Advertising and Retargeting
We may use information collected from your interactions with our website, advertisements, emails, or services to show you more relevant ads. This may include retargeting ads to people who previously visited our website or interacted with Due North online.
We may work with third-party advertising platforms, analytics providers, and marketing partners that use cookies, pixels, device identifiers, and similar technologies to help us deliver, measure, and improve advertising.
Opting out of targeted advertising does not mean you will stop seeing ads. It means the ads you see may be less personalized or less relevant.
How We Share Information
Due North does not sell or rent your personal information to third parties for their independent marketing purposes.
We may share information with trusted third-party service providers and business partners that help us operate our business and provide our services. These may include providers that assist with:
Website hosting and operation
Payment processing
Membership management
Customer communications
SMS messaging
Email marketing
Analytics
Advertising and marketing campaigns
Customer support
Data storage and security
These providers may access personal information only as needed to perform services for Due North and are expected to protect the information they handle.
We may also disclose information when required by law or when we believe disclosure is necessary to:
Comply with legal obligations
Respond to lawful requests, subpoenas, court orders, or legal processes
Protect the rights, property, or safety of Due North, our customers, employees, or others
Prevent fraud, abuse, security issues, or misuse of our services
Enforce our terms, policies, or agreements
Payment Information
If you make a purchase or sign up for a paid membership, payment information may be collected and processed by our payment processor or membership platform. Due North may receive limited payment-related information, such as transaction status, billing history, membership status, and limited payment method details, but we do not intend to store full credit card numbers on our own systems.
Payment processing is subject to the privacy and security practices of the applicable payment processor or membership platform.
Data Security
We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
However, no website, system, payment platform, or method of internet transmission is completely secure. We cannot guarantee absolute security of your information.
Data Retention
We retain personal information for as long as reasonably necessary to provide services, manage customer relationships, operate our business, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, and protect against fraud or misuse.
SMS consent and opt-out records may be retained as needed to document compliance with messaging, carrier, and legal requirements.
Your Choices and Rights
You have choices regarding your personal information and communications from Due North.
You may request to:
Access or review the personal information we maintain about you
Update or correct your personal information
Change your communication preferences
Opt out of promotional email or SMS communications
Cancel or manage your wash membership, where applicable
Ask questions about how your information is used
To make a request, please contact us using the contact information listed below.
Advertising and Analytics Opt-Out Options
You may manage or opt out of certain analytics and personalized advertising through available platform and industry tools, including:
Google Analytics Opt-out Browser Add-on
Digital Advertising Alliance opt-out tools
Please note that these tools may not stop all tracking or advertising and may need to be set separately for each browser or device you use.
SMS Opt-Out
You may opt out of Due North text messages at any time by replying STOP to any text message from us.
You may reply HELP for help.
You may also contact us directly if you need assistance updating your text message preferences.
To update your membership information, contact preferences, account details, or cancellation preferences, please use your account portal if available or contact Due North directly.
Membership cancellations, changes, billing, and eligibility may be subject to the applicable membership terms in effect at the time.
By using Due North services, you understand and agree that:
Services are provided on an as-available basis and may be subject to weather, maintenance, staffing, equipment, operational, safety, or other limitations.
Wash memberships are tied to the applicable membership terms and may be non-transferable.
Customers are responsible for ensuring their vehicles meet Due North’s service and safety guidelines.
Due North may modify, pause, restrict, or discontinue services when necessary for safety, operational, business, or legal reasons.
Memberships may be canceled in accordance with the applicable membership terms in effect at the time.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, disclose, and protect your information.
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Due North Wash
445 Central Avenue East
St. Michael, MN 55376
Phone: 612-990-7500
Website: https://duenorthwash.com/contact